Author Topic: Subaru To Put Its Winning Streak on the Line With New SUV - Forbes  (Read 2609 times)

November 22, 2016, 09:18:15 AM


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Good little article about Subaru's Tribeca failure and how they had to convince Fuji Heavy Industries to let them make a second attempt at making an SUV.

Subaru of America is trying to make up for a previous attempt at a premium SUV, the B9 Tribeca, which was a fairly spectacular failure from the time it was launched in 2005 and ultimately pulled from the market in 2014. The cost of failure was so much that Subaruís U.S. division had a difficult time convincing parent company Fuji Heavy Industries to give them another chance despite the sales surge in crossovers and SUVs, and the expectation that the right product could add perhaps 75,000 sales a year to Subaruís totals within a couple of years.

Here's to hoping that the Ascent is a success!
« Last Edit: November 22, 2016, 09:22:04 AM by yeahYEAH »
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